Synopsis: Unsolicited electronic mail advertising. Prohibits a
registered user of an electronic mail service provider from using or
causing to be used the provider's equipment located in Indiana in
violation of the provider's policy prohibiting or restricting the use of its
equipment for the initiation of unsolicited electronic mail
advertisements. Prohibits a person from using or causing to be used, by
initiating an unsolicited electronic mail advertisement, an electronic
mail service provider's equipment located in Indiana in violation of the
provider's policy prohibiting or restricting the use of its equipment to
deliver unsolicited electronic mail advertisements to its registered
users. Allows an electronic mail service provider whose policy is
Effective: July 1, 1999.
January 6, 1999, read first time and referred to Committee on Corrections, Criminal and
Civil Procedures.
violated to
bring a civil action to recover damages. Allows the court to
award reasonable attorney's fees to a prevailing party in that action.
Makes delivery of an unsolicited electronic mail advertisement a
deceptive act if the advertisement is sent after the recipient has notified
the sender not to send further advertisements, the advertisement fails
to include certain information, or the advertiser fails to provide a return
electronic mail address or toll free telephone number where a recipient
of the advertisement may contact the advertiser.
A BILL FOR AN ACT to amend the Indiana Code concerning trade
regulations; consumer sales and credit.
SECTION 1. IC 24-5-20 IS ADDED TO THE INDIANA CODE AS
A NEW CHAPTER TO READ AS FOLLOWS [EFFECTIVE JULY
1, 1999]:
Chapter 20. Unauthorized Use of Electronic Mail Service
Provider's Equipment
Sec. 1. This chapter does not require an electronic mail service
provider to create or modify any of its policies.
Sec. 2. This chapter does not limit or restrict any of the
following:
(1) The rights of an electronic mail service provider under 47
U.S.C. 230(c)(1).
(2) Any decision of an electronic mail service provider to
permit or to restrict access to or use of its system or any
exercise of its editorial function.
(3) The remedies granted to an electronic mail service
provider or any other person by any other law.
Sec. 3. As used in this chapter, "electronic mail advertisement"
means an electronic mail message, the principal purpose of which
is to promote, directly or indirectly, the sale or other distribution
of real property, personal property, services, or an extension of
credit to the recipient.
Sec. 4. As used in this chapter, "electronic mail service
provider" means a business or organization qualified or registered
to do business in Indiana that provides registered users the ability
to send or receive electronic mail through equipment located in
Indiana and that is an intermediary in sending or receiving
electronic mail.
Sec. 5. As used in this chapter, "initiation" of an unsolicited
electronic mail advertisement refers to the action by the initial
sender of the electronic mail advertisement. The term does not
refer to the actions of any intervening electronic mail service
provider that may handle or retransmit the electronic message.
Sec. 6. As used in this chapter, "registered user" means an
individual or any other person that maintains an electronic mail
address with an electronic mail service provider.
Sec. 7. As used in this chapter, "unsolicited electronic mail
advertisement" means an electronic mail advertisement that meets
both of the following requirements:
(1) It is addressed to a recipient with whom the initiator does
not have an existing business or personal relationship.
(2) It is not sent at the request of or with the express consent
of the recipient.
Sec. 8. An electronic mail service provider may bring a civil
action against a registered user of the electronic mail service
provider that uses or causes to be used the electronic mail service
provider's equipment located in Indiana in violation of the
electronic mail service provider's policy prohibiting or restricting
the use of its service or equipment for the initiation of unsolicited
electronic mail advertisements.
Sec. 9. An electronic mail service provider may bring a civil
action against a person that uses or causes to be used, by initiating
an unsolicited electronic mail advertisement, an electronic mail
service provider's equipment located in Indiana in violation of the
electronic mail service provider's policy prohibiting or restricting
the use of its equipment to deliver unsolicited electronic mail
advertisements to its registered users.
Sec. 10. In a civil action under section 8 or 9 of this chapter, the
electronic mail service provider must prove that before the alleged
violation, the defendant had actual notice of both of the following:
(1) The electronic mail service provider's policy on unsolicited
electronic mail advertising.
(2) The fact that the defendant's unsolicited electronic mail
advertisements would use or cause to be used the electronic
mail service provider's equipment located in Indiana.
Sec. 11. In a civil proceeding under section 8 or 9 of this chapter,
an electronic mail service provider is entitled to recover the greater
of either:
(1) the actual monetary loss suffered by that provider by
reason of the violation; or
(2) liquidated damages of fifty dollars ($50) for each
electronic mail message initiated or delivered in violation of
section 8 or 9 of this chapter;
up to a maximum of twenty-five thousand dollars ($25,000) per
day.
Sec. 12. In a civil proceeding under section 8 or 9 of this chapter,
the court may award costs and reasonable attorney's fees to a
prevailing party.
SECTION 2. IC 24-5-21 IS ADDED TO THE INDIANA CODE AS
A NEW CHAPTER TO READ AS FOLLOWS [EFFECTIVE JULY
1, 1999]:
Chapter 21. Unsolicited Electronic Mail
Sec. 1. This chapter applies if an unsolicited electronic mail
advertisement is delivered to a person in Indiana.
Sec. 2. This chapter does not apply to the actions of any
intervening electronic mail service provider that only handles or
retransmits an electronic mail advertisement.
Sec. 3. The definitions in IC 24-5-19 apply throughout this
chapter.
Sec. 4. A person that initiates an unsolicited electronic mail
advertisement shall establish a:
(1) toll free telephone number; or
(2) valid sender operated return electronic mail address;
where the recipient of the electronic mail advertisement may call
or send electronic mail to notify the sender not to electronically
mail any further electronic mail advertisements.
Sec. 5. A person that initiates an unsolicited electronic mail
advertisement shall include a statement informing the recipient of:
(1) the toll free telephone number that the recipient may call;
or
(2) a valid return address that the recipient may electronically
mail;
to notify the sender not to electronically mail the recipient any
further electronic mail advertisements. The statement must be the
first text in the body of the message and be of the same size type as
the majority of the text of the message. The statement may require
only that the recipient indicate by telephone or electronic mail that
the recipient does not want further electronic mail advertisements
sent to the electronic mail address or addresses specified by the
recipient.
Sec. 6. Upon notification not to send any further unsolicited
electronic mail advertisements, a person may not initiate or cause
the initiation of any additional electronic mail advertisements to:
(1) the recipient sending the notification; or
(2) the recipients who have employer provided and employer
controlled electronic mail addresses, if the employer that is
the registered owner of more than one (1) electronic mail
address notifies the person not to electronically mail
unsolicited electronic mail advertisements to the employees
who use the employer's electronic mail addresses.
Sec. 7. (a) The subject line of each unsolicited electronic mail
advertisement message must include "ADV:" as the first four (4)
characters.
(b) The subject line of each unsolicited electronic mail
advertisement that contains information about personal property,
real property, services, or an extension of credit that may be
viewed, purchased, rented, leased, or held in possession only by an
individual who is at least eighteen (18) years of age or an entity
other than an individual, or both, must include "ADV:ADLT" as
the first eight (8) characters.
Sec. 8. A person that violates this chapter commits a deceptive
act under IC 24-5-0.5-4 and is subject to the remedies and penalties
set forth in IC 24-5-0.5.
SECTION 3. [EFFECTIVE JULY 1, 1999] IC 24-5-20 and
IC 24-5-21, both as added by this act, apply only to causes of action
that accrue after June 30, 1999.