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Indiana State Department of Agriculture

ISDA > Local Foods & Agritourism > Market Maker Market Maker

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Consumers, local food buyers, retailers and restaurants are all looking for a quick and easy way to locate locally-grown food products. MarketMaker is a tool to open new markets to Indiana food producers and help farmers reach their market directly.It connects Indiana consumers, agricultural businesses, farmers and markets, providing a one-stop shop to locate Hoosier food products in specific markets or locations.

Piloted in Illinois, the MarketMaker concept was originally developed as an online marketing resource to give farmers greater access to regional markets by linking them with processors, retailers, consumers and other food supply chain participants.

Indiana’s MarketMaker was launched in 2008 through a collaboration of Purdue University, the Indiana State Department of Agriculture (ISDA), the Indiana Cooperative Development Center (ICDC) and the U.S. Department of Agriculture Rural Development.

The Web site is free to consumers, farmers and businesses. Food producers and those with product for sale can register their products online. To register, visit the Market Maker site and click on the "register your business" button. For those who do not have Internet access and wish to register, please contact Maria Marshall at (765) 494-4268 and a form will be mailed.

MarketMaker offers strategic marketing information for producers and food retailers alike with demographic information and census data available. In addition to scanning databases, users can post requests or offer products for sale in a "Buy-Sell Forum."

How does it work?

There are two types of MarketMaker searches:

  • "Find a business" with information on producers/farmers, processors, wholesalers, retailers (groceries and restaurants) and farm markets.
  • "Find a market" with information on household type, education, foreign born, race, income and income by race.

The results are sorted by city, county, state or multi-state and portrayed in interactive map formats. Also, descriptions, addresses and phone numbers are listed for the businesses in table format.

Since its inception, MarketMaker has expanded and is currently one of the most extensive collections of searchable food industry related data in the country, containing nearly 500,000 profiles of farmers and other food related enterprises in Arkansas, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Mississippi, Nebraska, New York, Ohio, Pennsylvania, and South Carolina.