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On Thursday, October, 13, 2011, INDOT announced that State Farm Insurance will be the exclusive sponsor of the Hoosier Helper freeway service patrol. The collaborative partnership is designed to create a long-term, supplemental funding source for the program, which is celebrating its 20th year of operation.
“Hoosier Helpers make our urban interstates safe and efficient while providing a high level of customer service,” said INDOT Commissioner Michael B. Cline. “Partnering with State Farm will help promote the mission of the INDOT’s Hoosier Helper program while providing services at the lowest possible cost to taxpayers.”
Under the sponsorship agreement, State Farm will contribute $1,125,000 to INDOT over the next three years to support the Hoosier Helper program. There is an option to extend the contract for two years, with the INDOT receiving an additional $750,000.
Sponsorship fees will be used solely to support and supplement the operation of the Hoosier Helper program. In return, the program will now be known as the INDOT Hoosier Helper Freeway Service Program sponsored by State Farm. State Farm logos will be placed on Hoosier Helper vehicles, operator uniforms and signs delineating the Hoosier Helper service areas.
“Support of this program by State Farm underscores our commitment to help make our roads safer. The Hoosier Helper program demonstrates our good neighbor commitment and is a valued partner in our mission of helping people manage the risks of everyday life, recover from the unexpected, and realize their dreams." said State Farm Field Executive Steve Oleksiw.
In an effort to provide crucial services at the lowest cost to taxpayers, INDOT researched similar highway patrol sponsorships in Georgia, Maryland, Florida and New York. State Farm responded to the March 2011 request for proposals and was awarded the sponsorship.
Each weekday, 28 Hoosier Helper vehicles patrol metropolitan area interstates in Indianapolis, Northwest Indiana and Southern Indiana near Louisville. Last year, Hoosier Helpers assisted more than 33,000 motorists.
The core mission of INDOT’s Hoosier Helper program is to clear the roadway of incidents as fast as possible, to regain road capacity, and to reduce secondary crashes. To accomplish this, Hoosier Helper vehicles patrol specific routes always on the lookout for anything that could have a capacity reducing effect. This includes providing assistance to stranded motorists for a wide variety of roadway issues including: disabled vehicles, crash scenes, sick or injured motorists, pedestrians on roadway, travel lane or shoulder debris, vehicle fires, and other incidents that can be mitigated.
About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and Canada. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca .
Editors Note: You can download video and photographs of the INDOT Hoosier Helper vehicles sponsored by State Farm at: http://www.travelersmarketing.com/statefarmhoosierhelpers/