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Nonpoint Source Water Pollution

Nonpoint Source > Stop the Duckies! Campaign Stop the Duckies! Campaign

What do rubber ducks, nonpoint source pollution, and things you do every day have in common? More than you think! The Indiana Department of Environmental Management (IDEM) has created a series of public service announcements that use a familiar object to help explain a complicated topic. These PSAs are available for your watershed group or organization – use them to help spread the word on nonpoint source pollution and how simple actions can make a big difference for our streams, lakes, rivers and wetlands.

Why Ducks?

When we think of nonpoint source pollution, it is easy to think that one person’s actions aren’t that big of a deal. After all, I don’t use that much lawn fertilizer, my dog doesn’t go to the bathroom that often, or some grass clipping in the street won’t hurt anyone. That is the problem. When you multiply the actions of many people all doing the same thing, you make a much bigger problem. In these videos, rubber ducks are used to illustrate what happens to that lawn fertilizer when you put “just a little extra” on your lawn. One duck is kind of cute. Ten thousand ducks, each one representing an ounce of fertilizer? That’s not cute at all. Learn more about why we need to stop the rubber duckies – take a look at these videos and listen to these audio clips:

Ducks 101

A video PSA that explains why small ducks equal big problems, especially if those ducks represent water pollution.

Pollution is Not Rubber Duckies

A video PSA that shows how small sources of nonpoint source pollution, when mixed together, make big problems for our lakes, rivers and streams.

Meet Bob

Bob likes to use lawn chemicals and fertilizer and doesn’t understand how this can harm our rivers, lakes, and streams. Learn more about how to do things right and not be like Bob.

Print Materials to Help You Start Your Own Campaign

We have developed a series of posters, print ads, designs for t-shirts, and the distinctive Ducky logo for use by local watershed groups, MS4 Stormwater Outreach Coordinators, and any other organization that is concerned about water quality and wants to help spread the word. These ready-to-use materials are free and have all the instructions you need to use them in your outreach campaign. Check out what’s available.